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The Big 5 Score

The Arabian Gulf witnessed an international success in November 2007 at the Big 5 in Dubai.  More than 2,500 companies from over 60 countries were represented.  ‘Made in Germany’ was on the minds of all visitors who experienced the diverse world of Hansgrohe.  “The Big 5 gave us the opportunity to develop new business relationships at the same time maintain strong momentum” say Zahi Azouri, Business Development Manager for Hansgrohe. 

Hansgrohe innovations like the Raindance Rainfall or the Croma 100 hand shower were sampled by foot traffickers with a great deal zeal.  And why not, in 2007 alone, these products along with other high-profile designs of Hansgrohe swept over 25 international design awards including numerous innovation honours. 

In addition, the Hansgrohe stand served as a stage for the successful unveiling of the urban chic collection- Axor Citterio M by no other than Antonio Citterio himself.   This latest addition to the Axor range was applauded by spectators and media outlets during the 5 day fair.   Also on hand was Axor’s brand manager Philippe Grohe. “Axor manages to present various visions and spatial concepts next to one another while affording them all equal status, and in so doing it provides previews of the future of the living space that is so important and that changes so quickly – the bathroom”, said Philippe. 

Hansgrohe offered concentrated knowledge by experts in the field and exemplified cutting-edge developments at the Big 5 which proved to be the most creative in the industry.